You have a business to run. It is hard to stay on top of things locally let alone at the Wisconsin Public Service Commission (PSC) where your electric rates are set. That’s where the Citizens Utility Board of Wisconsin comes in. We advocate for all small utility customers from individual citizens to small businesses and farmers for fair, safe and reliable utility service. We monitor the changing energy world and put the utility customer first.
CUB small business members benefit from our team of legislative, utility and communications experts who advocate tirelessly for your business at the Public Service Commission, the state Capitol, in the courts, and at regulatory agencies.
Small Business Membership Benefits:
Advocacy: CUB business membership keeps you up-to-date on issues that matter to you.
Empowerment: CUB will help you take action and share your thoughts with Wisconsin government officials.
Access: CUB can help your organization and employees save resources and money.
Outreach: CUB will help small business members partner with other members and like-minded organizations to bring these issues to the public. CUB staff can answer questions about energy related matters as well as provide free one-on-one utility bill consultations.
Partnership Opportunities: CUB partners with community groups interested in learning about utility issues. We provide presentations on how to understand your utility bills, how the PSC works and how you can get involved. Plus, we can provide information on energy costs you can control. Let us know what you’re interested in, and we’ll do our best to accommodate you.
Tom Content
Executive Director
Tom joined the Citizens Utility Board in 2017 after working for more than 30 years as a journalist. He became interested in energy and what it costs households while sitting in the back seat, waiting for what seemed like forever, during the gas lines of the ‘70s. After graduating from Boston University’s College of Communication Tom worked at newspapers in Massachusetts and Pennsylvania before moving to Wisconsin. He reported on utilities and worked as business editor at the Green Bay-Press Gazette in the 1990s and then moved to Milwaukee, where he covered energy, utilities and sustainable business for the Milwaukee Journal Sentinel. His reporting on energy and climate change won the National Press Club’s Stokes Award for Energy Writing in 2007. Tom and his family live in Glendale.
Why are you excited to be part of CUB?
So many reasons. As a journalist I always wrote about energy with consumers in mind, focusing on what they care about most. This fueled my desire to lead and reinvigorate CUB in a time of dramatic change in the energy world. Technological change in other parts of the economy is happening with energy, too, which makes it an exciting yet unsettling time. What thrills me about leading CUB is that we are giving consumers, from homeowners to apartment dwellers to small businesses, a voice in ensuring that policies and changes in the utility sector put customers first.
From a big picture perspective, why is CUB important to the state of Wisconsin?
Having an independent consumer voice is critical for Wisconsin’s system of regulating utilities to work effectively. Wisconsin was a pioneer in utility regulation as the first state in the nation to create a Public Service Commission (PSC) to regulate utilities, and the first state in the nation to create a Citizens Utility Board to ensure that the voice of the people is heard when the PSC regulates utilities.
CUB’s important for another critical reason, and that’s how unique our small non-profit organization is. Forty-four states use a state government agency like the Attorney General’s office or the Office of People’s Counsel to advocate on behalf of homeowners and renters in utility cases. And some of those states, including neighboring states Illinois, Michigan and Minnesota, have multiple advocates, including a non-profit group like CUB plus a state government agency! But Wisconsin is just one of two states, along with Oregon, that relies on CUB alone to do this essential work. That’s why our role as Your Independent Consumer Voice is so critical to making utility service fair, safe, reliable and affordable for us all.