Richard Storck

Rich graduated from Madison East High School in 1981. While funding his college education with a part-time job Rich found time to volunteer at WORT-FM, Madison’s listener-sponsored community radio station. At WORT Rich eventually became a programmer and on air dee jay. He also learned of the important service nonprofit organizations provide to the community. After graduating from the University of Wisconsin with a Bachelor of Science in Psychology. Rich arrived at CUB in 1994 as a Development Associate. In time he added the responsibilities of financial management, bookkeeping, communications and office management.

Why are you excited to be a part of CUB?

Vigilance. That’s the price we pay to live in a free society. CUB personifies vigilance. For over two decades it has been my pleasure to be part of a team and membership providing the voice representing consumers against the money, power, and influence of Wisconsin’s utilities.

From a big picture perspective, why is CUB important to the state of Wisconsin?

We have come to rely on affordable and reliable utility service for the smooth operation of our personal lives, our vocations, and our society. While it is important that the providers of this service remain financially sound, it is also important that customers of this service pay a fair rate. In Wisconsin these two competing forces are balanced by a regulatory process that stacks the deck against residential and small business customers. CUB provides a voice and a place at the table for those constituents.